For the third and final part of Michelin’s summer video campaign, we look at everyone’s nightmare, winter driving. Whilst having different tyres for summer and winter may sound like an extra expense and hassle you don’t need, after reading these statistics, you might well change your mind.

Whilst everyone dreads the snow, over the course of the winter, only 5% of accidents happen whilst snow is on the ground (though, of course, it is relevant to time). It isn’t even the wet weather that causes the most accidents either; it is actually just the cold. In cold weather of, say, 6°C, summer tyres can take up to double the amount of road space than winter tyres to come to a complete halt in your car. Double!

When it comes to snow on the ground, the stopping distance is more than doubled, taking an extra 30 metres at 35mph, and it’s three times in ice. That’s quite a difference.

The whole campaign has been backed up by five pretty slick videos, of which we have chosen the best one here, so it has very much been saving the best until last.

The whole argument for winter tyres is compelling. The issue for the Average Joe is the space needed to store spare tyres when not in use and the cost of changing them over twice a year. The cost of the additional tyres themselves will soon be negated as the tyre wear will be balanced between the two sets of tyres, so they’ll last twice as long. However, we would love to see some Government-backed scheme where the cost to swap tyres is swallowed or subsidised. Surely the cost benefits would be worth it, thanks to seeing a direct reduction in the number of accidents. Anyway, that is our two-pence worth. Just check out the video below!

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