Baby Single Shows Madison Beer Is More Than Just a Pretty Face

Never heard of Madison Beer? Honestly, neither had we, until her PR team dropped a video in our inbox showing the 21-year-old singer-songwriter writhing around in lingerie and heels. Naturally, we clicked, and found that her latest single Baby — taken from her forthcoming debut album Life Support — is here to show she’s not messing around.

Turns out she’s kind of a big deal. Madison’s been famous since she was 13, when Justin Bieber shared one of her YouTube covers. Since then, she’s built a massive online following and signed with Epic Records.

The Baby video is slick, sultry, and surprisingly self-aware, a dreamy, voyeuristic visual that blends pin-up glamour with a darker edge. Madison’s plucked from a picture-perfect scene and dropped into something grittier — think Burlesque meets Black Swan. Yes, it’s sexy, but there’s more to it than just stockings and slow-mo.

Madison says the track helped her reclaim confidence after a rough patch. “When I wrote ‘Baby’ I was not only reminding myself that I can have what I deserve,” she explains, “but also warning the next person that comes into my life that being with me is conditional.

“I’m not going to apologize for who I am or shrink myself down anymore so if you can’t deal, then keep walking. I am regaining my confidence and this song truly makes me feel powerful and I hope it supplies anyone who might need a boost of confidence the same thing.”

So, is she just another pretty face with a pop tune? She’s had a fair amount of critical acclaim for her music and was even put on Billboard’s coveted “21 Under 21” list, so she could be the real deal.