If you’ve ever found yourself watching Bluey long after your kid has left the room (or fallen asleep), we’ve got good news: Lego is finally bringing the Heeler family into brick form with six new playsets, launching on 1 June 2025.
Revealed at New York’s Toy Fair 2025, these sets are designed for kids aged 2 to 5, but there’s nothing to stop you from ‘helping’ with the build.
What’s in the Bluey Lego range?
The new sets span Lego Duplo for the tiniest fans and traditional Lego for those aged four and over, making it easy for little hands to build without too much frustration. They bring to life some of Bluey’s most iconic moments, meaning you can recreate scenes from the show, or just let Bandit have a well-earned lie down for once.
For the under-3s, there are two Duplo sets:
- Ice Cream Trip with Bluey – A simple set featuring Bandit, Bluey, and the family car for those all-important snack runs.
- Bluey’s Family House with Memory Game – A buildable version of the Heeler home, complete with Bluey, Bingo, and Chilli, plus a memory game twist.
For the 4+ crowd (which includes adults), there are four sets:
- Bluey’s Family House – A modular version of the Heeler home, featuring the whole family in Lego minifigure form, plus fun extras like the Keepy Uppy balloon and muddy pizza.
- Beach & Family Car Trip – Includes Bluey, Bingo, and Chilli, along with the famous red Heeler car.
- Playground Fun with Bluey and Chloe – A colourful playground set with the pink seesaw, jungle gym, and pelican ride.
- Bluey Tea Party Recruitment Bag – A smaller set featuring Bluey and Chattermax, plus a teapot, cupcakes, and a toadstool seat for maximum whimsy.
Lego says the sets encourage creativity, role-playing, and skill-building, which is all very official and sensible. What’s really going to happen is that the kids will build a version of Bluey’s house, and then parents will quietly ‘fix’ it when they’re in bed. Or at least that’s what will happen here once our Mini Joes have nodded off.
The Bluey Lego sets will be available from 1 June 2025 at major toy retailers, Lego’s own stores, and its website
, priced between £3.49 and £59.99. Just try to let the kids have a turn, okay?
