Ashley Graham for Boudoir Lingerie 2018 Collection

Since designing a lingerie line for Addition Elle back in 2013, Ashley Graham has gone from strength to strength. Famed for promoting body positivity, she’s back for Christmas with her own Boudoir lingerie line created alongside Addition Elle.

Ashley Graham wears pieces from her Addition Elle lingerie collection, proving that sex appeal comes in all shapes and sizes. Over the years, Graham has inspired many women to embrace their curves, having appeared on the covers of Vogue, Harper’s Bazaar, Glamour, and Elle and also featured as the face for the plus-size campaign Swimsuits For All.

The new Boudoir collection has been created with Addition Elle, a label that promotes ‘fashion democracy, where style isn’t limited by size.’ They promise to deliver modern clothes for plus-sized women who want to feel ‘confident, beautiful and included in the fashion world.’

As such, the new lingerie collection caters to women between sizes 38C and 42H and features lacy, padded demi cups, microfiber skirts, and bodysuits. Unsurprisingly, Graham looked stunning in the photoshoot.

The Ashley Graham x Addition Elle Boudoir lingerie collection is now available on Ashley Graham’s website.

Who is Ashley Graham?

Ashley Graham, born on October 30, 1987, is a pioneering American plus-sized model and television presenter who has significantly contributed to the body positivity and inclusion movement. Growing up in Nebraska, she was scouted by a modelling agency at 13. Graham’s modelling career took off early; by 12, she was already working and, over the years, has been represented by major agencies like Wilhelmina Models and Ford Models. She gained widespread recognition after appearing on the cover of the Sports Illustrated Swimsuit Issue in 2016, a milestone that marked her as the first size 16 model to achieve such a feat, propelling the conversation of size acceptance into the mainstream.

Beyond modelling, Graham has leveraged her influence to advocate for body positivity, a commitment evident in her TED Talk and public discussions around self-acceptance and embracing one’s physical imperfections. Her 2017 book, “A New Model: What Confidence, Beauty, and Power Really Look Like,” delves into her journey and her vision for a more inclusive perception of beauty. Graham’s work extends to television, where she has served as a backstage host for the Miss USA and Miss Universe pageants and ventured into design with a lingerie line for Addition Elle, further cementing her role as a trailblazer in the fashion industry and beyond.