After debuting as the Range Rover LRX Concept at the Detroit Motor Show last year, Land Rover’s new, currently unnamed model is set to enter production following a £27 million government investment at the manufacturer’s Halewood, Merseyside, plant. While helpful, it’s expected that total start-up costs will reach as high as £400 million.
The new production LRX will hit showrooms in 2011 and is designed to be the greenest Range Rover yet, with an emissions promise of just 150g/km. A hybrid version is also thought to be under development, capable of returning less than 120g/km. Not exactly Prius territory, but for a Range Rover, that’s a big shift.
“It would be the smallest, lightest and most efficient Range Rover that we’ve ever built,” said Land Rover’s managing director, Phil Popham. “The compact size, lighter weight and sustainability‑focused technologies of the LRX Concept showed how Land Rover is planning to respond to the needs of a changing world.
“Despite the current economic challenges, we remain committed to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world‑renowned.”
Although the new model still has to go through a number of approval gateways in the product development process before getting the final go‑ahead, Land Rover has confirmed that the new car will be a key addition to the Range Rover family of luxury vehicles.
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