The Eyebrow Raising Aston Martin Lagonda Concept

Aston Martin caused quite a stir at the 2009 Geneva Motor Show with its new Lagonda Concept – a luxury V12 SUV that’s, well, not exactly a beauty. This big, bold SUV marks a big step away from Aston’s usual sleek sports cars, as it looks to make waves in over 100 countries, especially in emerging markets like the Middle East, Russia, and China.

Built on the Mercedes GL platform, the Lagonda Concept isn’t shy about its looks, with a massive front grille feeding the V12, a high, bulky rear, and those oversized 22-inch wheels. Aston’s designers clearly aimed to make it stand out, even if the result is… let’s say, an acquired taste. Still, Aston hints at eco-friendly options like hybrids and diesels, which might help balance out its imposing vibe.

Inside, there are some classic Aston touches, but this SUV is forging its own path, targeting those who value rugged luxury with a sense of adventure. Reviving the Lagonda brand lets Aston explore vehicles beyond sports cars, offering something for travellers who care as much about the journey as the destination – even if that destination might come with some eyebrow raises at the styling.

If it hits production, the Aston Martin Lagonda Concept might just become the firm’s quirky entry into the luxury SUV world, designed for rugged roads and open highways alike. If you can get past the looks!