Ben Sherman SS24 Collection Drops

To herald the start of a new season and the arrival of the sun, Ben Sherman has just released its spring/summer clothing collection, which the brand says is inspired by the vibrant culture of Brighton’s Beach Club in the 60s.

The collection integrates geo prints with holiday vibes and contemporary tropical twists throughout, with a colour palette of pale orange and delicate pistachio tones alongside classically neutral tones, summer blues and navy tones, which will look as much at home by the pool as they will soaking up the atmosphere while out with friends.

With new variations of the brand’s notable vertical stripe knitted mod polo, and new linen yarns in Johnny collar polos, the collection is injecting a modern spirit into its knitwear selection for the spring and summer seasons. Continuing Ben Sherman’s commitment to heritage sport looks, the brand says the SS24 Signature Collection presents fresh Ivy League-inspired detailing, complemented by bold new colours in its heritage check shirts.

Embarking on the second half of the spring season, the new Brighton Beach Club capsule is unveiled, featuring stand-alone 60s-inspired branding. Key pieces include towelling stripe polos and textured beach shirts, reminiscent of the original beach shirts designed by Ben Sherman in the 60s. Seamlessly blending nostalgia with contemporary style, these items create a timeless yet fresh addition to the collection.

The Ben Sherman SS24 Signature Collection extends an invitation to embrace the spirit of Brighton’s iconic beach club culture, offering a range that transcends time and trends. With a palette reflecting the joy of summer and designs celebrating the brand’s heritage, the brand feels that this collection captures the essence of a carefree seaside escape with a modern, sophisticated twist, embodying the ongoing narrative of confidently owning each moment. Check out the range, and watch for the newest additions as the season progresses.